Five Reasons A Property Sells

1. Location

          The old adage rings true. You can't move land. But trends and neighborhood desirability can and does change, sometimes rapidly.

    Especially if the city or county decides to implement a mass transit system, such as the light rail, which caused property values to soar in the South End (see the Relocation Guide for area information).

    The right real estate professional should be informed of up and coming zoning and proposals and do a Comparative Market Analysis for you to help determine the most effective listing price of your home.

2.Price

         Pricing a home is determined by supply and demand, comparable recent home sales, current interest rates, current lending practices, local economy, location and condition of the home and, of course, your input. While not an exclusive list, pricing is not just throwing out a number and see if it sticks, at least not in our current market, but there is a basis that lenders follow and if you seek a buyer who may need financing it is important to factor these elements into the price you demand for your home.

        "Days on market" (a heavily referenced number by real estate professionals to their buyer-clients) can often reflect  price...how long are you willing to be showing your home for sale? How long are you willing to be "on hold" until you have a bona fide offer?

       From the buyer's (and Buyer's Agent) perspective, a home that has been on the market for many months often becomes 'stigmatized' that something is significantly wrong with it because no one else wants it...when all that was wrong was a price tag 7-15% (or more!)  too high for the market. Don't let that happen to you. Selling and moving is stressful enough. If you want to sell, then price to sell where you are comfortable. Your real estate professional should provide current market data to assist you in arriving at a fair market price for your home.

Before Selling, read this Checklist for Sellers Free Market Analysis

3. Terms

          Offering a home warranty (inexpensive but valuable to a buyer), negotiating repairs that are needed, owner financing...there are different ways to maximize your net-to-seller.

        For others, a quick sale with the least stress is more important and obviously pricing is key in this circumstance. Find a professional real estate agent you trust...and be honest. Ethically and legally we are bound to your confidence once the listing agreement is signed.

4. Condition of the Property
     No Showings = Price Too High
      Several Showings but No Offers = Condition of Home Doesn't Match Price (except see #5)
        While not always the case, in an active market, which much of the Charlotte area has maintained despite the national averages, this has become an adage in our local real estate market. The price should match the location, condition and terms of the property. Your real estate professional should offer advice for minor repairs, staging and curb appeal as well as marketing your home effectively.

5. The right real estate professional

        The price is right, home immaculate and there are very few showings if any at all and certainly no offers. What's going on??! Don't let this happen to you.

       How is your home being marketed? How many websites is it listed on? (Is it on MLS, Realtor.com, AllenTate.com, Charlotte.com and for homes listed above $750,000 LuxuryPortfolio.com and links to regional and relocation websites?)

Trust in Liz Snide to market your home effectively and maximize your net-to-seller

Liz.Snide@AllenTate.com